The D-Segment Sedan Struggle: Veterans and Newcomers Alike Falter
February saw a positive turn for the automotive market, with a surprising growth in sales despite it being a typically low season. Several segments, such as the B-segment sedans and affordable MPVs, maintained strong sales figures. However, the low-slung car segment with a price tag of around VND 1 billion has yet to see a significant boost. The group’s sales figures have been steadily declining, and even the leading model, the Toyota Camry, couldn’t escape this downward trend. Total sales for the group fall below 200 units In February, the Toyota Camry sold 130 units, an almost 11% decrease compared to the previous month. This model continues to lead the D-segment sedan market, accounting for over 83% of the segment’s total sales. The new-generation Camry, launched in October 2024, was expected to boost sales for the model, but the actual sales figures have not shown much improvement. Toyota Camry fails to uplift the D-segment sedan category Sales figures for the VND...